Today is the celebration of those little smiley faces becoming one of the main ways people communicate together via messaging apps such as WhatsApp.
The day has is being celebrated by Apple with the announcement of 70 new emoji including animals, pieces of fruit, an iced over freezing face and a lobster.
Emojis have become more common than traditional punctuation in most messages sent by younger generations and are starting to be widely adopted by marketers in emails and social media posts.
The correct use of emoji is down to interpretation with the most suitable use highly dependent on the audience. A smiley emoji would likely be appreciated by the audience of a summer festival but would look somewhat out of place in an email update from a wealth manager.
