Social media is key for all small businesses these days; if done properly, it can advertise your company on free platforms, attract clients and generate a buzz that will convert to profit. Keeping on top of the necessary social media accounts may seem like a big task, but with the right software, it’s easy as pie.
Google Analytics
Google Analytics may seem like an obvious suggestion, but it’s well-known for a reason. It’s been around for over 10 years, making it one of the longest-running tools in the game. You’ve probably already got it installed if you have a website or a blog for your business, but it’s worth checking and learning how to use it to get valuable information on your site visitors. Who they are, where they’re from and what pages they like best on your site is invaluable data that can be converted into sales.
DrumUp
DrumUp is one of the tools that can be used to access all your social media accounts in one place, saving hours of logging in and out (and guessing passwords!). In fact, the company itself claims that its platform will help you cut the amount of time you spend managing Twitter, Facebook, and LinkedIn by 90 percent. If, as they say, time really is money – this one should really boost your earnings.
HootSuite
Hootsuite is a similar tool to DrumUp, giving you one single dashboard on which you can manage all of your accounts. It can find you relevant content, schedule posts for later and provide real-time analytics to help spot trends and give you insight into your social media audience.
MailChimp
Most of those annoying emails that you spend hours deleting every morning will have been sent by one application: MailChimp. Annoying as those emails might be at times, we’ve all been attracted by a special offer sent to our inbox – they’re an invaluable marketing tool. MailChimp lets you design, organise and schedule marketing emails to be sent out to your database of addresses.
RiteTag
We all know how important hashtags are in marketing these days – using the right one for can get your message seen by a much wider audience, help you engage in conversation with others and even be an advert in their own right – just like the #ShareACoke campaign, for instance. RiteTag will help you get the right tags in your tweets, integrating with your Twitter mobile app or browser to give you instant feedback on hashtags as you type them.
